Storm Level

Welcome to the future of bowling. Introducing The Level, the first ball in our groundbreaking Lab Series—engineered in a state-of-the-art lab where innovation knows no bounds.

The Level features an entirely new coverstock material: RPM (Regenerative Polymer Matrix). This revolutionary material is designed to maintain its surface integrity while rapidly absorbing oil, ensuring a consistent and dependable ball reaction with every throw. From the moment you feel the coverstock, you’ll realize this is unlike anything you’ve experienced before.

At the heart of The Level lies the NEW Equalizer™ A.I. Core, a cutting-edge breakthrough in bowling ball technology. This core combines a tall, low-density weight block with advanced A.I. Core Technology, optimizing the ball’s overall density for unparalleled performance. The result? A ball that delivers predictable, continuous, and consistent motion—perfect for bowlers who demand reliability on every shot.

To top it all off, The Level features a unique fragrance: Grapple. Combining advanced performance with a touch of personality, this ball embodies the next evolution in bowling technology.

Experience innovation redefined. The Level is more than a bowling ball—it’s a game-changer.

The Lab Series is the future of exclusive bowling ball performance. Built in a lab where possibilities are endless, and innovation is the only acceptable outcome. The Level is the first ball in the new Lab Series. Each product in the Lab Series represents countless hours of experimentation, refinement, and the use of groundbreaking materials. The goal of the Lab Series is to explore chemistry and weight block paths never pursued before in order to give bowlers ball reaction that is completely different from anything seen in the industry. The Lab Series is not limited to a specific type of ball reaction. Some of the earliest and smoothest directions will be explored in the Lab Series as well as some of the latest and most angular paths. Bowlers will find the Lab Series is for those who understand that excellence has no ceiling, who recognize that true innovation comes at a premium. These products are created without compromise, designed for bowlers who demand the absolute top of performance.

Wrapped around the new Level is a new coverstock material that has physical properties never seen before in the bowling industry. This makes the Level a great choice when consistent, continuous, predictable ball motion is needed.

Equalizer™ A.I. Core

The Equalizer™ A.I. Core is the first of its kind combining a very tall, low-density weight block with A.I. Core Technology. The most crucial part of the design is the overall density of the weight block itself. A lighter density was chosen in order to increase the RG value so the Equalizer™ A.I. Core would take longer to respond to friction. Lighter densities raise the RG, but they simultaneously decrease the total differential. Traditionally, a shape of this design would require a higher density slug to increase differential into a zone that would be more manageable for a majority of bowlers. The cuts towards the middle of the shape combined with the increased overall length of the weight block create more differential than would normally be seen with a shape of this size and density. These features allow the Equalizer™ A.I. Core to maintain the smooth transitioning properties of a single density pour with a higher RG value while simultaneously providing enough total differential to generate repeatability from shot-to-shot. This makes the Equalizer™ A.I. Core one of the smoothest we’ve ever designed as it encounters friction.